Lucino came to us for guidance on marketing a new product range, sparking a transformative journey from brand conception to a hugely successful nationwide launch.
More reach
We leveraged in-depth market analysis to create a brand that speaks directly to its audience and comfortably occupies a unique niche. Lucino’s marketing collateral is captivating and emotive, generating engagement and increasing their reach beyond budget expectations.
Lucino’s marketing strategy was multi-faceted, leveraging national above-the-line advertising including TV, billboards, magazines, and digital advertising. Social media, content marketing, and influencer partnerships helped Lucino to reach their audience on their preferred platforms.
The resulted campaign successfully penetrated the market and created significant brand awareness, delivering 3 million ad impressions in the first month. The strategic use of multiple online and offline mediums ensured a wide reach, capturing the attention of Lucino’s ideal customers. One major NZ retailer emailed Lucino: “I’ve seen you guys everywhere - I don’t know who you are, but I need you!”
More enagagement
Lucino needed to establish a compelling brand identity and drive awareness and interest in a highly competitive landscape. Lucino’s identity is centred on the tagline, ‘It starts with stone’, highlighting their commitment to product longevity and celebrating the natural beauty of their materials. The visual identity evokes feelings of luxury, quality, and timelessness.
This identity was extended through emotive visual storytelling, creating a modern brand image that resonates with the target audience on an emotional level, resulting a 48% EDM open rate and 30 qualified commercial leads within an hour of launch.
More sales
Lucino’s layered marketing strategy drives consumer action through national above-the-line advertising, digital media, content marketing, and influencer partnerships. Stage-based messaging ensures that potential customers flow seamlessly through the journey from discovering Lucino to becoming a fierce advocate for the brand.
This had an immediate impact on Lucino’s revenue, with a 60% increase in online sales in the first month, and a 400% increase in sales conversions through remarketing in the following month.
More efficiency
Historically reliant on a manual, time-consuming ordering process, Lucino sought to revolutionise their business model by introducing a fully automated, comprehensive online shopping experience that transformed their brand into a direct-to-consumer powerhouse.
We integrated advanced web technologies and user-centric design principles to successfully transition Lucino to a modern, efficient, and scalable online platform that offers unprecedented customisation for consumers.
With this digital transformation, Lucino increased their market reach and sales while reducing overheads, improving efficiency, and establishing a new benchmark for their industry.
More insights and understanding
Lucino’s marketing strategy is data-driven, with continuous monitoring and adjustments based on performance metrics and audience feedback. Combined with website data, this gives Lucino an in-depth understanding of their audience and the ability to refine and improve future activity.
